My Guide to Using Trends on Pinterest
Pinterest is an incredible platform for discovering and leveraging trends that can boost your business's visibility and engagement. Whether you're creating crochet patterns, photographing couples, or designing wedding stationery, understanding and utilizing Pinterest trends can significantly enhance your marketing strategy.
In this guide, I'll walk you through how to use Pinterest Trends and the Pinterest Predicts Report, including a special section on the how to use the Pinterest Wedding Trends Report. Knowing how to incorporate this information into your strategy will help you stay ahead of the curve and create content your ideal clients are searching for.
What the heck is “Pinterest Trends”?
Pinterest Trends is a valuable tool that allows you to see what topics and keywords are currently popular on Pinterest. By tapping into these trends, you can create relevant and timely content for your ideal clients. Trends helps you identify peak times for particular topics, understand what’s gaining momentum, and tailor your content strategy accordingly.
How to Access and Use Pinterest Trends
To access Pinterest Trends, go to trends.pinterest.com. You’ll find a searchable database of trending keywords and topics. The tool is pretty easy to figure out if you play around with it! Here’s what you can do:
Enter your keyword(s)
Enter a keyword related to your business to see its popularity over time. This helps you understand when interest in a topic peaks, so you can time your content for maximum impact.
Explore different categories
Pinterest Trends allows you to explore different categories to see what's trending in areas relevant to your business. (In the wedding industry? You can filter by the interest “wedding”!) This can spark new ideas for content and help you stay current.
Analyze the data
The trend graphs show you the rise and fall of keyword popularity, helping you make informed decisions about when to post your content. For example, if you see a spike in interest in "destination weddings" in January, you know to start posting related content 3-6 months in advance.
How to Use the Pinterest Predicts Report
The Pinterest Predicts Report is an annual publication that highlights the top trends predicted for the coming year. This report is based on data from millions of Pinterest users and pins. According to Pinterest, “80% of predicted trends came true over the past four years.”
You can check out the 2025 Pinterest Predicts report here. This document gives you all the insights into what Pinterest thinks will be trending across various industries.
Not all of the trends will align with your business, and that’s okay! If you can find a few that make sense for your business, here’s what you can do:
Create blog posts that align with these trends and make some pins!
Create boards dedicated to the trends. This makes it easier for users to find and follow your trend-based ideas.
Incorporate trending keywords into your pin descriptions and board titles. This enhances your SEO on Pinterest, making your content more discoverable.
Can’t find a trend that works with your business? No big deal! This is meant to be a supplemental tool, not your whole marketing strategy.
Pinterest Wedding Trends Report: A Goldmine for the Wedding Industry
If you're in the wedding industry, the Pinterest Wedding Trends Report is a must-read. This report gives insights into the latest wedding trends. Using this report gives you a leg-up on the competition. There are seasonal trends, theme and décor trends, fashion and beauty trends, and more!
In 2024, the Wedding Trends Report was all about “quiet life” weddings and smaller celebrations. According to Pinterest, “people are skipping the stress of large weddings and planning for easy-going, smaller gatherings to support the ‘quiet life’.” Vintage weddings with vibrant aesthetics are also on the rise with Gen Z, a clear rebellion against the soft neutrals of years past.”
One of my Pinterest management clients is in the wedding industry. Here’s one example of how together we used the keywords from the report to strengthen her account:
BLOGS: She wrote a blog post for her styled shoot that featured Pantone’s color of the year: Peach Fuzz. The main keyword for that post, summer garden wedding, was inspired by the Wedding Trends Report. She also incorporated other keywords from the report, such as outdoor garden wedding reception, colorful garden wedding, and vibrant wedding flowers.
PINS: I created a variety of pins for these blog posts, focusing on summer garden wedding as the main keyword we were trying to rank for. We incorporated the other keywords where they made sense.
INSTAGRAM: Many of my client’s reels and posts highlighted summer garden wedding inspiration, with a focus on how to incorporate bright colors in real weddings.
As you can see, leveraging Pinterest trends effectively can make your business stand out with relevant content. By using tools like Pinterest Trends and the Pinterest Trend Report, you can stay ahead of the curve and create content that resonates with your audience.
As a Pinterest virtual assistant, I’m here to help you navigate these trends and integrate them into your marketing strategy. If you’re ready to start growing on Pinterest, feel free to reach out. Together, we can work on creating a sustainable Pinterest strategy that drives traffic and engagement to your business for years.
