5 Pinterest Board Ideas for Wedding Stationers
If you’re a wedding stationer, Pinterest is one of the best places to showcase your work and attract couples who are searching for the perfect stationery for their big day. But to make the most of Pinterest, it’s not just about creating beautiful boards; it’s about choosing the right keywords to name those boards.
Did you know that Pinterest is a visual search engine and uses SEO just like Google? Using the right keywords ensures that your content is categorized properly and is shown to couples searching for your style of stationery. Not sure where to start? Read on to grab five Pinterest board titles that every wedding stationer needs to have.
1. “Wedding Stationery”
Okay, okay… I know this one seems a little obvious. But in case you don’t already have a broad board just titled wedding stationery, you need to make one. It’s a great place to pin all of your designs, no matter what style or color they are. Include a variety of your designs, from timeless classics to trendy modern styles. Highlight key details in your pin titles and descriptions, like paper types, printing methods, color palettes, and how couples can customize the design to fit their wedding theme. Couples in the early stages of wedding planning are looking for inspiration. This board positions you as an expert and helps them see everything that’s possible with your designs.
WHY IT WORKS: ”Wedding Stationery” is an interest on Pinterest. By titling your board with an interest, it helps the Pinterest algorithm understand your content faster. When the algorithm understands your content, it shows it to the right people!
2. “Save the Date Invitations”
Use this board to showcase a variety of your save the date styles, from postcards and magnets to traditional designs. Include links to informative blog posts that share when couples should send their save the dates, how to coordinate the style with their overall theme or brand, and ideas for wording. A bonus? This is another interest that Pinterest uses to categorize your content.
PRO TIP: Add seasonal or themed save the dates to this board, such as destination wedding postcards. Helpful pin titles like “When to Send Your Save the Dates” will attract couples looking for guidance early in the planning process.
3. “[Insert Your Design Style Here] Wedding Invitations”
Create multiple boards tailored to your design styles to help couples quickly find what they’re looking for. For example:
Modern Wedding Invitations: Clean lines, bold fonts, and minimalistic designs.
Romantic Wedding Invitations: Watercolor florals, elegant script, and soft pastels.
Elegant Wedding Invitations: Timeless designs with classic fonts, luxurious paper, and sophisticated details like gold foil or embossed monograms.
Organize your boards so each one reflects a distinct design style you specialize in. Share pins that highlight the unique elements of each style and include descriptions that help couples envision how these designs fit into their wedding.
WHY IT WORKS: Board titles help Pinterest understand what your content is about, and therefore push it out to the right people. By categorizing your boards by design style, you make it easier for couples to find exactly what they’re drawn to. Plus, it reinforces your expertise in catering to different aesthetics.
4. “[Spring/Summer/Fall/Winter] Wedding Invitations”
Separate boards for each season allow you to showcase how your designs align with seasonal trends. Couples LOVE seeing your stationery in context. Include styled shoots or real weddings that feature your stationery. Pin invitations that reflect the colors, themes, and vibes of each season—like pastel florals for spring, vibrant tones for summer, earthy tones for fall, and rich, cozy palettes for winter.
WHY IT WORKS: Couples often plan their wedding based on the season, and this board helps them see how your designs complement the time of year. It also positions you as someone who understands how to tailor stationery to the season’s unique trends.
PRO TIP: Start pinning seasonal content 3-6 months in advance to give Pinterest’s algorithm time to categorize your content.
5. “Wedding Planning”
This board is perfect if you’re also blogging about wedding planning topics. Share helpful content like timelines, budgeting tips, or stationery etiquette. Pin infographics or downloadable resources that answer common planning questions. This board takes you from designer to trusted guide, showing couples that you’re there to make their entire planning process easier.
PRO TIP: Infographic checklists and quick tips perform especially well on Pinterest. Pin content that’s visually appealing and easy to digest to keep couples saving and clicking back to your blog.
Creating the right Pinterest boards isn’t just about organizing your work—it’s about getting the algorithm to categorize it properly, making it easy for couples to find the inspiration they’re searching for. With these five board ideas, you’ll not only attract engaged couples but also guide them through the planning process in a way that positions you as the wedding stationer they’ve been looking for.
Need help getting your Pinterest strategy off the ground? I specialize in helping wedding stationers like you grow their presence on Pinterest. Let’s chat about how I can help get more eyes on your work and attract couples who are ready to book!
