Where to Use Keywords on Pinterest
Pinterest isn’t just a platform for pretty pictures—it’s a powerful visual search engine. If you’re a creative entrepreneur, optimizing your Pinterest strategy with keywords is a must. Keywords help your content get discovered by the right audience, drive traffic to your website and, consequently, grow your business. 🌱
Wait! Do you know where to find keywords for Pinterest? Check out this guide first!
Where exactly should you use keywords on Pinterest? Let’s break it down step by step. This guide will show you the main areas where keywords matter most on Pinterest and how to use them effectively.
📌 Don’t forget to pin this checklist!
1. Pinterest Profile
Your Pinterest profile is often the first impression someone gets of your brand, so make it count. Keywords in your profile title and bio help Pinterest understand who you are and what you offer. This increases the chances of your profile appearing in relevant searches.
How to Add Keywords to your profile title
Your profile title is the name that appears at the top of your Pinterest profile. It should include your business name and a short descriptor with keywords.
Example: “Emily Howell | Virtual Assistant”
How to Add Keywords to Your profile Bio
Start by thinking about what your ideal audience would search for. Are they looking for wedding inspiration, DIY home decor, or crochet patterns?
Use clear, concise language to describe what you do.
Include keywords naturally within your bio.
Example: “We create elegant wedding invitation ideas and timeless stationery designs for modern couples.”
This bio clearly states the niche while including keywords like “elegant wedding invitation ideas” and “timeless stationery designs.”
You can edit your profile title and bio by clicking on “edit profile” on your business page.
2. Board Titles
Board titles are essential for organizing your Pinterest content. They’re also a prime spot for keywords! Each board title should tell both Pinterest and your audience exactly what kind of content they can expect.
Tips for Optimizing Board Titles
Use specific keywords that match what your audience is searching for.
Avoid vague or cutesy titles. Instead, aim for descriptive titles that incorporate your content buckets.
Keep it simple and to the point.
Example: Instead of naming a board “Wedding Stuff,” go with “Romantic Wedding Invitations” or “Outdoor Wedding Ideas.”
3. Board Descriptions
Your board descriptions are like mini advertisements for your content. They help Pinterest categorize your boards and make your pins more discoverable.
How to Write Keyword-Rich Board Descriptions
Write sentences that describe what the board is about.
Use natural language and include relevant keywords.
Think about how your audience might search for the content in that board.
Example: “Discover beautiful and elegant wedding invitation ideas, including watercolor designs, foil printing, and custom suites. Perfect for couples planning a timeless wedding.”
This description includes keywords like “elegant wedding invitation ideas” and “custom suites” while speaking directly to the target audience.
4. Pin Titles
Every pin you create should have a title. Pin titles not only grab attention but also play a key role in Pinterest’s algorithm.
How to Create Effective Pin Titles
Use a clear and descriptive title for each pin.
Incorporate your main keyword.
Make it enticing by hinting at the value or solution your content provides.
Example: “10 Romantic Wedding Invitation Ideas for Every Budget”
This title includes keywords like “romantic wedding invitation ideas” while also providing a reason to click.
5. Pin Descriptions
Pin descriptions are where you can elaborate on your content and include additional keywords. They’re essential for helping your pins show up in search results.
How to Write a Keyword-Rich Pin Description
Write a short paragraph describing the content. Pinterest currently has an 800-character limit. (You don’t have to use all 800 characters.)
Use natural language and include keywords.
End with a call to action to encourage website visits or saves.
Example: “Planning a romantic wedding? These elegant wedding invitation ideas feature watercolor designs and gold foil accents. Get inspired to start designing your invites today!”
This description includes relevant keywords and provides a clear reason for users to engage with the pin.
6. File Names
This is an often-overlooked area, but it’s just as important! When uploading images to Pinterest, the file name can impact SEO.
How to Optimize File Names
Rename your image files before uploading them.
Use descriptive file names that include your primary keyword.
Avoid generic names like “IMG1234.jpg.”
Example: Instead of “IMG4567.jpg,” use “elegant-wedding-invitation-ideas.jpg.”
Best Practices for Pinterest Keywords
Avoid Keyword Stuffing: Keyword stuffing was a practice a few years ago, but it is not best practice today. While it’s important to use keywords, make sure they sound natural. Pinterest prioritizes user-friendly content.
Use Long-Tail Keywords: These are more specific phrases that cater to niche searches, like “boho wedding decor ideas” instead of just “wedding decor.” A combination of short-tail and long-tail keywords can help get your content seen.
Research Keywords Regularly: Trends change, so keep an eye on what’s popular in your niche. Pinterest’s search bar and Pinterest Trends are great tools for finding relevant keywords.
Using keywords strategically across your profile, boards, pins, and file names helps Pinterest’s algorithm understand your content. This means your pins are more likely to appear in front of the right audience, driving traffic and growing your business over time. By following these tips, you’ll have a well-optimized Pinterest presence that connects you with your ideal audience and delivers long-term results.
If you’re ready to grow your Pinterest presence and connect with your dream audience, let’s chat! I offer full-service Pinterest management tailored to creative businesses like yours. Together, we’ll create a strategy that turns Pinterest into a tool for steady, meaningful growth.
