What Does a Pinterest Virtual Assistant Do?
When most people think about Pinterest, they picture DIY projects, wedding inspiration, and recipes they swear they’ll try one day. But Pinterest is so much more than that. It’s a search engine that can drive serious traffic to your website, leading to more clients and customers.
The problem? Most business owners don’t have the time to figure out how to use Pinterest effectively. (And trust me: there’s a LOT to figure out!) That’s where a Pinterest virtual assistant (VA) comes in clutch.
If you’ve ever wondered what a Pinterest VA actually does and whether hiring one could help grow your business, read on!
What is a Pinterest Virtual Assistant?
Simply put, a Pinterest VA (synonymous with a Pinterest manager) is someone who helps business owners grow their Pinterest account. A Pinterest VA strategically manages an account to bring in more
✨Website traffic✨
✨Clients✨
✨Sales✨
A Pinterest VA isn’t a regular VA. (Did you read that in Amy Poehler’s voice?) They know how the platform’s crazy algorithm works, what kind of content gets clicks, and how to get your business seen by the right people.
What Does a Pinterest Virtual Assistant Do?
Every Pinterest VA offers different services, but here are some of the most common (and most valuable) things they can help with:
1. Profile Optimization
Your Pinterest profile needs to be clear, inviting, and optimized for search.
A Pinterest VA will:
Set up or refresh your Pinterest business account
Write a keyword-rich bio and profile title
Organize your boards and make sure they’re primed for success
2. Pinterest SEO (aka, Getting You Found)
Pinterest isn’t social media; it’s a search engine. And just like Google, keywords matter a lot. A Pinterest VA thoroughly researches and strategically uses keywords throughout your account so your content actually gets discovered.
3. Pin Design
Scrolling Pinterest is kind of like walking through Target—you only meant to look at one thing, but then something eye-catching stops you in your tracks. That’s the power of good design!
A Pinterest VA will create pins that are:
Scroll-stopping and on-brand
Designed to encourage clicks & saves
Optimized with strategic text overlays (because Pinterest can read your pin images!)
4. Pin Scheduling & Management
Consistency is key on Pinterest, but pinning manually every day? Hard pass. A Pinterest VA schedules out fresh pins (often 5+ PER DAY!) so your account stays active without you having to think about it. They usually use Tailwind or another scheduler for this.
5. Analytics Tracking
Pinterest isn’t just about pinning and hoping for the best. A VA keeps an eye on what’s actually working—which pins are getting traction, what keywords are driving traffic, and how to tweak your strategy for the best results.
6. Content Strategy & Trend Research
Not sure what to pin or blog about? A Pinterest VA can help with that, too! They’ll research trending topics and suggest content ideas based on what’s performing well on Pinterest.
Who Needs a Pinterest VA?
If you’re a creative entrepreneur, service provider, blogger, or e-commerce brand, a Pinterest VA can help you get more eyes on your work.
You *might* need a Pinterest VA if:
✅ You know Pinterest could help your business, but you don’t have time to manage it.
✅ You’re posting on Pinterest but not seeing any traffic from it.
✅ You’re tired of trying to figure out SEO and pin design on your own.
✅ You want passive marketing that works long-term (i.e., not disappearing after 24 hours like Instagram stories).
How a Pinterest VA Saves You Time & Grows Your Business
Pinterest is all about the long game. It’s a sustainable, slow-and-steady way to grow your business that will bring you clients and customers on repeat. Unlike having to constantly hustle on social media, your pins will work for you months and even years after you pin them.
When you work with a Pinterest VA, you’re investing in a marketing strategy that:
Brings in steady, organic traffic
Works while you sleep (literally!)
Helps your ideal clients find YOU, instead of the other way around
Instead of spending your time trying to learn Pinterest, optimize your account, design pins, and analyze stats, you get to focus on whatever the heck you want!
How to Work With a Pinterest VA
If the thought of hiring a Pinterest VA sounds like just what you need, here’s an example of what the process looks like (using my own process as an example):
STEP 1: Discovery Call – You’ll hop on a call to see if you’re a good fit and if your niche will likely do well on the platform. Sometimes businesses may not be ready for Pinterest management, in which case the VA might make suggestions to improve their funnel.
STEP 2: Strategy Planning – The VA will audit your Pinterest account (or set one up if you don’t have one), research keywords, and create a customized strategy for your business.
STEP 3: Pinning & Optimization – The VA will take care of everything, from designing pins, and writing descriptions to scheduling and tracking results.
STEP 4: More Traffic & Leads – Your content will start reaching the right audience, leading to more clicks, sales, and growth!
IMPORTANT NOTE: Pinterest takes time. It’s normal to only start seeing bigger growth at 6 months or beyond. This is why my packages are 6-month minimum commitments. If you’re patient, it will pay off!
Ready to See Results from Pinterest?
If Pinterest has been on your “I should figure this out someday” list, why not let someone else handle it for you? I help creative entrepreneurs like YOU turn Pinterest into a sustainable lead-generating machine so that you can have time to enjoy your life AND still make money.
Want to see if we’re a good fit? Send me a message today, and let’s get you found!
