Why You Need to Hire a Pinterest Manager
As a busy entrepreneur, you understand the importance of balancing work and personal life. You’re trying to grow your business while also getting eight hours of sleep a night. (Easier said than done, right?) The demands of managing every aspect of your business can be overwhelming. One area that often falls to the wayside?
Pinterest.
If you’ve been exploring ways to grow your business, you’ve probably heard that Pinterest can help drive traffic to your website. And it’s true! Pinterest isn’t another social media app; it’s a visual search engine with over 537 million monthly active users. What makes it stand out is how it inspires users to take action. It’s an amazing tool for creative businesses that want to connect with their ideal clients.
Why should I bother with Pinterest?
Fair question! Pinterest might seem like just another platform, but it’s so much more than that. It’s a place where your content can work for you long after you post it. Here’s why it’s worth your time:
Pins stick around: Unlike Instagram posts that disappear last for days, pins can keep showing up for months—or even years. They pop back up in searches and recommendations, bringing steady traffic to your site.
People come ready to act: Pinterest users aren’t just doom scrolling because they’re bored—they’re looking for ideas and inspiration to actually use. It’s the perfect spot to showcase your work and get in front of people who are already searching for what you offer.
You’ll reach Gen Z: Did you know that 32% of Pinterest users are ages 18–24? If connecting with Gen Z is part of your plan, this is where they’re hanging out.
80% of weekly Pinners have discovered a new brand or product on Pinterest
Can’t I just manage my own Pinterest?
Heck yeah, you can!
However, Pinterest rewards consistency. The reality of managing a Pinterest account is that you will need to invest a significant amount of time and effort.
You’ll have to…
Design high-quality eye-catching pins
Craft compelling descriptions and calls to action using relevant, trending keywords
Strategically schedule 5+ pins per day for growth
Analyze data from audience insights
For a busy entrepreneur who is already juggling multiple responsibilities, finding the time to dedicate to Pinterest can be challenging. It's so easy for Pinterest tasks to end up at the bottom of your to-do list. And when it already takes at least 3-6 months to see significant growth on Pinterest, you can’t afford to wait!
The solution? Hire a virtual assistant to manage your Pinterest.
If you’re a busy business owner who wants to leverage Pinterest, there’s a simple solution: hire a virtual assistant to manage your account. A skilled Pinterest virtual assistant (hi!) will be able to do keyword research, optimize your profile, create a strategy, design pins, and schedule a large quantity of pins needed for growth.
Handing over your Pinterest to a virtual assistant is a win-win. You get back valuable hours in your day and you also get consistent traffic to your website month after month. Pinterest is a great long-term investment for those willing to be a little patient.
Don’t let Pinterest’s to-do list keep you from focusing on what really matters in your business. Let a Pinterest virtual assistant step in and handle the strategy, so you can keep doing what you love. Your business—and your peace of mind—will be so much better for it. If you’re ready to delegate your Pinterest, reach out. I offer full-service Pinterest management and would love to discuss how to grow your account!
